Are you urban chic?
According to Tapestry, Marblehead is “urban chic”:
“We’re well-educated, married couple families and singles who live in the suburbs of major metros on both coasts. Professional and managerial positions in technical and legal occupations fund our exclusive, upscale, and sophisticated lifestyles. Portfolios are healthy, filled with stocks, bonds, and real estate investments. Our houses range in style from pre-war to new construction, high-rises or single-family homes; two-thirds of us own our homes. Tech savvy, we’re tops for owning Apple products, and use our devices to shop, bank, and research information. Leisure time is spent visiting museums, traveling, drinking imported wine, going out to the movies, skiing, and practicing yoga.”
Where you live can give a good indication of who you are and what you buy, according to mapping software company Esri.
In its Tapestry Segmentation project, Esri overlays geography with other information, such as demographic data from the Census and marketing data from GfK Mediamark Research & Intelligence. The result is a detailed picture of the socioeconomics and demographics as well as attitudes and brand preferences of people in a given zip code.
If you – or somebody you know – are considering buying or selling a home and have questions about the market and/or current home prices, feel free to contact me on 617.834.8205 or Andrew.Oliver@SothebysRealty.com.
Andrew Oliver is a Realtor with Harborside Sotheby’s International Realty
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